Why A Good Company Logo is Always a Talking Point
A good company logo can not only create attention, but it should also be a talking point.
Branding expert Salvatore Avati said most businesses didn’t give a lot of thought to their logo but if they get it right it could draw a lot of new customers, simply because it inspired curiosity.
“When I designed my own logo I was looking for something unique and I didn’t at the time just how instrumental it would be in terms of creating interest,” said Mr Avati.
“After coming up with the name I designed a theme around Blackjack incorporating the four suits symbols in my logo and designing my business card to look like a playing card, he said.
At the time I wasn’t aware but the logo on my shirt created a lot of interest and curiosity.”
from people I came into contact asking me “ What do you do? Do you sell casino merchandise?”
I realised that every time I was asked this question it gave me the perfect opportunity to talk to them about my company and the products and services I provide.
Often they would ask me for my business card and this was met with more interest and approval “Hey that’s a great looking business card!”
This had a double pronged effect.
- They got to know me on a personal level
- It created a great memory hook
I can’t tell you how much business I generated out this!
Business owners must understand that when you or your business staff wear a uniform with your company logo you in affect become a promotional product for your company.
Mr Avati says “If you have Joe Bloggs Electrical Services on your logo that is fine to identify yourself with your company but unless they need an electrician they are not going to approach you.”
If on the other hand you have a great designed logo try and make it obscure about what you do as this will illicit curiosity and may get people to ask you what you do – Now you’ve got their attention!