Choosing The Right Promotional Product should be in “In your Face”

Promotional Products are a great way of getting your brand or company name to existing and prospective clients so it’s critical to put a lot of thought into what is the right product.

Promotional Produsts expert Salvatore Avati said most businesses spend thousands of dollars on Promotional Products without getting a return on their investment.

“Instead of choosing products that people are just going to put in a draw or a shelf to gather dust try and use a product that is quirky, unusual or functional that people will want to use or wear so that your name is proudly displayed,” said Mr Avati.

“For example a mechanic can use key rings in the shape of a spark plug or a plumber can use a monkey wrench with a bottle opener,” he said.

“Using products that reflect what you do is great way to promote your business – plus they are useful too.”

Mr Avati said the following points will help you stand out from the crowd with promo products:

• T-shirts: “Use a good quality cotton tee with a great print design or interesting tag line.”
• Electronic and IT products: These are extremely useful, small and perfect for any company as most people can always use another USB stick or speaker with bluetooth connectivity.
• Caps: “Baseball caps are another popular give away so why not have a cap with a golf ball marker embedded in the peak.”
• Pens: These are always popular and very competitively priced so go for something elegant

Using useful and functional Promotional Products as give-aways will ensure that your brand or company information will be featured prominently and proudly in front of a wide audience

Mr Avati said there’s been a quiet revolution in promo products over the past five years.

“There are thousands of promo products to choose from and thousands more being introduced every year so it’s critical to choose the rights ones.”

“You don’t have to go out and spend a fortune on these products either – a good starting point depending on the product can be as little as $1 per item, depending on quantity.”

You can get more tips on promotional items on our website www.bjmerchandising.com.au