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Once upon a time tradies had little choice of gear to wear to wear to work, today blue-collar worker scrubs up a lot better with a wide choice of practical apparel to choose from.

Sydney based work wear supplier Salvatore Avati says there is a revolution going on in the work wear industry.

“Long gone are the days when tradesmen like builders, plumbers and electricians had no choice but boring, and often uncomfortable navy or grey cotton drills,” says Mr Avati.

“Today some tradies look like they’re more comfortable on a catwalk than in a muddy trench,” he says.

“Just as we have seen huge innovation in fashion, the same changes are taking place in work wear and safety gear.”

“Bright colours and high tech fabrics are designed for comfort and functionality.”

“They also satisfy Industry and safety regulations.”

“This trend has taken off in the last few years as big Aussie work wear brands like Hard Yakka and King Gee increase their market share in the booming industry.”

“Still though 90 per cent of work wear sold in Australia is now made overseas.”

“There are also a lot of fakes, or copy cat designs that come out just after the big players have spent millions on research and design.”

“It’s easy to get confused with all the different types of product available but when it comes to choosing the right work gear, it often comes down to budget.”

“You don’t have to stick with one of the major brands as some of the smaller brands are just as good.”

Mr Avati says the biggest developments in the work wear industry are:

  • Materials: new high tech fabrics are much comfortable to wear and acclimatise to keep the worker cool even in hot conditions.
  • Choice of styles: mid-thigh Stubbies don’t suit most men, there are now more work wear options, like three-quarter pants, which are widely used.
  • Jackets and tunics: once the only protection jackets were made of hot, heavy and uncomfortable fabrics – today jackets are made from high teck materials which are light weight, water resistant, warm, comfortable and very versitile.

Mr Avati says the response from tradies has been great and they are very receptive to the changes in standard wear.
“In the end of the day they feel more comfortable and can work without fuss,” says Mr Avati.
“In the past few years I’ve seen a lot of changes in the work wear industry but hold on to your hard hat cause there is a lot more to come,” he says.
Mr Avati is the owner one of Sydney’s largest merchandising companies, BlackJack Merchandising in Earlwood. For more information on the latest trends in work wear visit www.bjmerchandising.com.au

Salvatore Avati
Phone: 1300 366 724
Email: sale@bjmerchandising.com.au
Website: www.bjmerchandising.com.au

A good company logo can not only create attention, but it should also be a talking point.

Branding expert Salvatori Avati said most businesses didn’t give a lot of thought to their logo but if they got it right it could draw a lot of new custom, simply because it inspired curiosity.

“When I designed my own logo I was looking for something unique and I didn’t realise at the time just how instrumental it would be in terms of creating interest,” said Ms Avati.

“After coming up with the name I designed a theme around Blackjack incorporating the four suits symbols in my logo and designing my business card to look like a playing card,” he said.

“At the time I wasn’t aware but the logo on my shirt created a lot of interest and curiosity.”

“A lot of the time people asked me if I sold casino merchandise.”

“I realised that every time I was asked this question it gave me the perfect opportunity to talk to them about my company and the products and services I provide.

“Often they would ask for my business card and this was met with more interest and approval.”

Mr Avati said creating a good company logo should help a business owner do the following:

  • Create a personal connection: Having an interesting logo sparks conversation and interest. People want to know why the logo was created and where the idea comes from.
  • Create a relationship: Having a relationship with your customers is more important than ever. If someone feels they have an understanding about who you are based on your logo, they are more likely to like you and become a customer.
  • Create a memory hook: If you have a memorable logo you will always stand out from the crowd and potential customers will at the very least, remember you.

“I can’t tell you how much business I have generated simply out of this blackjack logo idea.”

“Business owners must understand that when you or your business staff wear a uniform with your company logo you become a promotional product for your company.”

“For example, if you have Joe Bloggs Electrical Services on your logo people are not going to approach you unless they need an electrician.”

“If on the other hand you have a great designed logo that is not so literal it will encourage curiosity and may get people to ask you what you do.”

“Once you have their attention, you have a great opportunity to talk business.”

Mr Salvatore runs Black Jack Merchandising which manufactures, imports and supplies premium quality clothing and apparel and branded merchandise to corporate, hospitality, industry and sporting organisations.
To find out more about how well branded merchandising can help grow your business visit www.bjmerchandising.com.au

Finding the ideal wholesale work wear provider can be a challenge; there are a lot of them out there, but given that the clothes your employees wear reflects your brand, you want to make sure that your supplier is able to provide robust, high quality custom products.

There are five key things that you want from your work wear provider:

  1. Range

It’s critical that your wholesale work wear provider carries a wide range of clothing. Australia’s many businesses each have individual needs, and providing to those needs mandates that the wholesale provider is able to stock a range to suit every business need, as well as the ever-evolving health, safety, and fashion standards that allow workers to remain safe while representing their company brand.

BJ Merchandising distributes all major brands, and carries a wide range of both custom work wear & safety wear as a result. Once you’ve found a brand that suits your businesses you want peace of mind that your supplier will always have that brand in stock, which is something that we can guarantee through our business.

2. Branding

Australian businesses like to brand their uniforms, both in order to boost staff morale, by helping them to feel pride in their association with the organisation, and to further enhance the business’ brand.

BJ Merchandising has one of the finest reputations in Australia for the quality of our corporate branding. We work closely with each customer to design and implement whatever branding they would like to see on the uniform, and we can provide both embroidery and screen printing.

3.  Speed

It does the business no good if, after hiring someone, they need to wait weeks for the new employee’s uniform to arrive. There’s also the potential for tears and damage to clothes while working, and not every business wants to be keeping spare uniforms for each of their employees.

For this reason, businesses want work wear providers that can turn orders around and deliver quickly. With some of the fastest turnaround times in Australia, BJ Merchandising is a popular choice with our clients for this reason. And, where some other suppliers might be slow to deliver outside of the major cities, at BJ Merchandising, we deliver Australia-wide with the same quality of service to all our customers.

4. A guarantee

Sometimes, clothes tear, or the print run isn’t what you expected it to be. Without a guarantee, you can be stuck with inferior – if not dangerous, in the case of saftey wear – clothes in your business.

Only ever engage with a supplier that will provide you with a guarantee (which BJ Merchandising is happy to do)

 

5. Good service

 

And, of course, the most important of all for last. There’s no point in working with a supplier that sees you as nothing more than an ATM. A good supplier will take the time to get to know your business, and your work and safety wear needs, and will continue to work with you to understand your evolving business in the years afterwards. And this is something that we take a great deal of pride in doing at BJ Merchandising. Contact us today at 1300 366 724 to start a discussion on how we can help your business to really look its best.

  1. You are tired of dealing with the “Middle Man”
  1. All our products are produced in house from scratch. School Wear, Sports Wear, Work Wear, Safety Wear, etc. are cut, sewn and made in our factory. We also have in house decoration eg. Embroidery, Printing and Transfer.
  1. As well as our own product we also distribute for other well-known brands such as Bisley, DNC, Biz Collection, Van Heusen, JB’S, Winning Spirit etc.
  1. We also stock a huge range of Promotional Products that we can customise with your Logo.

Ask for one of our catalogues or simply check them out online www.bjmerchandising.com.au

  1. We offer a full money back guarantee on all our products!
  1. We Guarantee the fastest turnaround.

In fact all our Promotional Products get dispatched 3 days after artwork approval.

Once we have your decoration setup all apparel is dispatch within 3-5 days.

If it’s really urgent we can dispatch Next Day.

  1. We deliver Australia Wide.

For more information contact us on 1300 366 724 or sales@bjmerchandising.com.au

Choosing The Right Promotional Product should be in “In your Face”

Promotional Products are a great way of getting your brand or company name to existing and prospective clients so it’s critical to put a lot of thought into what is the right product.

Promotional Produsts expert Salvatore Avati said most businesses spend thousands of dollars on Promotional Products without getting a return on their investment.

“Instead of choosing products that people are just going to put in a draw or a shelf to gather dust try and use a product that is quirky, unusual or functional that people will want to use or wear so that your name is proudly displayed,” said Mr Avati.

“For example a mechanic can use key rings in the shape of a spark plug or a plumber can use a monkey wrench with a bottle opener,” he said.

“Using products that reflect what you do is great way to promote your business – plus they are useful too.”

Mr Avati said the following points will help you stand out from the crowd with promo products:

  • T-shirts: “Use a good quality cotton tee with a great print design or interesting tag line.”
  • Electronic and IT products: These are extremely useful, small and perfect for any company as most people can always use another USB stick or speaker with bluetooth connectivity.
  • Caps: “Baseball caps are another popular give away so why not have a cap with a golf ball marker embedded in the peak.”
  • Pens: These are always popular and very competitively priced so go for something elegant

Using useful and functional Promotional Products as give-aways will ensure that your brand or company information will be featured prominently and proudly in front of a wide audience

Mr Avati said there’s been a quiet revolution in promo products over the past five years.

“There are thousands of promo products to choose from and thousands more being introduced every year so it’s critical to choose the rights ones.”

“You don’t have to go out and spend a fortune on these products either – a good starting point depending on the product can be as little as $1 per item, depending on quantity.”

You can get more tips on promotional items on our website www.bjmerchandising.com.au

Blackjack Merchandising have been supplying quality customised corporate apparel to diverse businesses for over 15 years. Businesse such as Banks, Retailers, Office, Professional Service Companies, Government, Resort, Hospitality, Medical, Security and Health and Beauty .

Our extensive range of Suits, Business Shirts, Jackets, Polos, etcare coordinated for men and women.We guarantee that you will find something in our range to improve your corporate identitee.All our products are available in Men’s & Ladies cut. We can assist you with everything from coordinating your fabrics and styles, embroidery& fitting.

All garments are of the highest quality and made from the latest fabrics that make them comfortable, light, cool, easy to care for and made to last. We guarantee continuity of garments, so you can easily order uniforms for new staff or make repeat orders without the inconvenience of discontinued lines or styles. With ourwide range of products and variety of styles, colours and sizes, we can cater for all your requirements.

Ourpersonal service enables us to truly listen to our client’s needs and thenprovide the best possible solution to their uniform requirements.

 

We deliver Australia Wide and have fast turnaround. We also take away the risk with a “Full Money Back Guarantee” if you are not satisfied with the finished product.

  1. Not sure about what sizes to order?

Our sizes are made to Australian standard and we can supply Specification Chart to make measuring easy. We can also provide samples for fitting if necessary.

  1. Trying to find a reliable and competitive “One Stop Shop” that supplies a wide range of Business Wear & Work Wear Online

Blackjack Merchandising manufactures and distributes all type of

       Clothing & Apparel. We have in-house Embroidery, Screen Printing & Transfers.

We can also custom pack and deliver Australia-Wide.

We Guarantee that we can beat or match any competitors price.

  1. Goods arriving late or not at all and goods arriving damaged or faulty.

Our Quality is backed with a Full Money Back Guarantee!!

We Guarantee your goods are shipped 3 days from artwork approval.

For more information ring 1300 366 724 or email sales@bjmerchandising.com.au

Why A Good Company Logo is Always a Talking Point

A good company logo can not only create attention, but it should also be a talking point.

Branding expert Salvatore Avati said most businesses didn’t give a lot of thought to their logo but if they get it right it could draw a lot of new customers, simply because it inspired curiosity.

“When I designed my own logo I was looking for something unique and I didn’t at the time just how instrumental it would be in terms of creating interest,” said Mr Avati.

“After coming up with the name I designed a theme around Blackjack incorporating the four suits symbols in my logo and designing my business card to look like a playing card, he said.

At the time I wasn’t aware but the logo on my shirt created a lot of interest and curiosity.”

from people I came into contact asking me “ What do you do? Do you sell casino merchandise?”

I realised that every time I was asked this question it gave me the perfect opportunity to talk to them about my company and the products and services I provide.

Often they would ask me for my business card and this was met with more interest and approval “Hey that’s a great looking business card!”

This had a double pronged effect.

  1. They got to know me on a personal level
  2. It created a great memory hook

I can’t tell you how much business I generated out this!

Business owners must understand that when you or your business staff wear a uniform with your company logo you in affect become a promotional product for your company.

Mr Avati says “If you have Joe Bloggs Electrical Services on your logo that is fine to identify yourself with your company but unless they need an electrician they are not going to approach you.”

If on the other hand you have a great designed logo try and make it obscure about what you do as this will illicit curiosity and may get people to ask you what you do – Now you’ve got their attention!

Choosing The Right Promotional Product should be in “In your Face”

Promotional Products are a great way of getting your brand or company name to existing and prospective clients so it’s critical to put a lot of thought into what is the right product.

Promotional Produsts expert Salvatore Avati said most businesses spend thousands of dollars on Promotional Products without getting a return on their investment.

“Instead of choosing products that people are just going to put in a draw or a shelf to gather dust try and use a product that is quirky, unusual or functional that people will want to use or wear so that your name is proudly displayed,” said Mr Avati.

“For example a mechanic can use key rings in the shape of a spark plug or a plumber can use a monkey wrench with a bottle opener,” he said.

“Using products that reflect what you do is great way to promote your business – plus they are useful too.”

Mr Avati said the following points will help you stand out from the crowd with promo products:

  • T-shirts: “Use a good quality cotton tee with a great print design or interesting tag line.”
  • Electronic and IT products: These are extremely useful, small and perfect for any company as most people can always use another USB stick or speaker with bluetooth connectivity.
  • Caps: “Baseball caps are another popular give away so why not have a cap with a golf ball marker embedded in the peak.”
  • Pens: These are always popular and very competitively priced so go for something elegant

Using useful and functional Promotional Products as give-aways will ensure that your brand or company information will be featured prominently and proudly in front of a wide audience

Mr Avati said there’s been a quiet revolution in promo products over the past five years.

“There are thousands of promo products to choose from and thousands more being introduced every year so it’s critical to choose the rights ones.”

“You don’t have to go out and spend a fortune on these products either – a good starting point depending on the product can be as little as $1 per item, depending on quantity.”

You can get more tips on promotional items on our website www.bjmerchandising.com.au

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